Miranda Lambert Launches New Lifestyle Brand 

Posted: 5:51 am Wednesday, November 15th, 2017

By Staff Writer

You either love Miranda Lambert or you hate Miranda Lambert but one thing I think that we can all agree on is her sense of style is pretty original! And now, she is teaming up with Boot Barn for a new lifestyle brand called Idyllwind. Business Wire reports that the brand is inspired by vintage and retro looks with a modern fashion edge; it will feature a range of apparel, accessories, and cowboy boots Lambert’s spirit. “We view Miranda as the #1 female country music star in the world and feel that her brand, coupled with her personal authenticity, are a natural fit with Boot Barn and our customer base,” says Mike Love, Senior Vice President of Marketing. Idyllwind will be introduced this holiday season via trunk shows at Boot Barn stores in California, Texas, Tennessee, Nevada, Florida, Minnesota, South Dakota, Colorado, and Arizona. The full line will launch in Fall 2018. mirand